People’s Cheese 2025: Britain’s Best New Cheese

The cheese awards of the people is back for 2025!

This year, we’ll be championing Britain and Northern Ireland’s newest cheeses, with the support of our friends Chiswick Cheese Market, who are sponsoring People’s Cheese 2025: Britain’s Best New Cheese.

Following heaps of cheese tasting fun during the ‘Heritage Edition’ of the competition last year, we’re pumped to be celebrating cheesemaking innovation in the UK this time around, so expect plenty of exciting new wedges, ranging from new takes on the classics, to styles never before seen on our shores.

The competition’s mission is simple - to get the country’s best artisan cheese in front of more people.

ENTER YOUR CHEESE

People’s Cheese 2025: Britain’s Best New Cheese is now open for entries until Friday 25 April - so if you’ve launched a new artisan cheese in the UK since January 2024, then enter here.

BE A CHEESE JUDGE

Once again, we’ll be calling on the cheese loving public to taste, ponder and vote for your favourites. We’ll have two rounds of public voting…

ROUND 1: Chiswick Cheese Market - Sunday 15 June

We’ll be back at Chiswick Cheese Market this June to kick things off. Following some awesome public voting sessions last year, we’re expecting you to turn up for real cheese once again, and help select our PC25 finalists.

To take part, simply turn up, sign up (for free), and get tasting!

FINAL: Live Online Broadcast – late September

Just like our first two editions of People’s Cheese, the final will be broadcast online, and we’ll be joined by an expert panel of cheese friends. These esteemed curd nerds won’t get to vote though… the final call is 100% down to you!

To play your part in crowning Britain’s Best New Cheese, you’ll just need to reserve your box, and tune in on the night.

STAY TUNED

To stay up to date with the People’s Cheese 2025 journey, follow us on Instagram and check our People’s Cheese 2025 page for updates.